CALIFORNIA ALMONDS
Almonds are the sidekick you may not know you need. We took the liberty to tell you. Because when you have 6 grams of independent energy giving protein, you can complete mediocre tasks with more pizzazz or something.
Almond sales increased. And they had a fantastic harvest. Obviously due to this campaign.

NPR ads were written. And then a bunch of folks were genuinely concerned for our mental health amongst other things. Pish-posh.